The Brazilian Customer Service Law (Decree No. 11.034/2022) represents an important milestone for companies wishing to invest in customer service, as it establishes rules and guidelines that must be followed to ensure legal compliance. More…
Well-structured service scripts bring direct benefits to the support team: they help maintain focus on processes, increase agility, reduce errors, and provide greater security for the team. In addition, they serve as a guide for…
Being successful in a space as populated as the internet is one of the great challenges of modern endeavors, but there are methodologies that bring this goal closer to us. The importance of digital communication,…
The conversion rate is one of the most critical indicators for measuring the success of a website. It represents the percentage of visitors who perform a desired action, such as filling out a form, making…
Knowing how to communicate your company’s news effectively can be the key to success. Among the existing communication tools, press releases stand out as one of the most effective ways to disseminate information to the…
With business activities increasingly driven by technology, it is normal for more managers to seek to understand the advantages of process automation and the best ways to implement the methodology. As a result, there has…
PBX, short for Private Automatic Branch Exchange, is a key component in a company’s communications, as it allows the creation of an internal telephone network that makes the work routine easier and more efficient. To…
Many companies that don’t know how to reduce churn end up investing more heavily in acquisition strategies as a solution to increased cancellations and customer loss. This is one of the frequent mistakes made by…
