Understanding consumer behavior is essential for developing sales strategies and knowing what to expect from them.
Using a purchase journey generator is one of the most practical ways to map the steps a customer takes to purchase your product.
Exploring this path offers ideas and insights to produce content and positively impact these consumers.
To learn about the best customer journey tools and start mapping your steps, check out our article.
What is a shopping journey generator?
The purchase journey generator is a marketing tool for mapping the customer journey.
In other words, it is the process that each customer goes through from the moment they realize they have a need until they make a purchase.
The journey can be divided into several stages, which vary according to the business model, services, and products offered.
The most common classification includes:
- Learning and discovery: stage in which the potential customer is not aware of their problems, usually seeking general information and consuming content related to their industry.
- Problem recognition: moment when the customer realizes their need, seeks to understand their situation and how it affects them.
- Solution consideration: after understanding their problem, consumers are looking for a solution. This is when they are considering the main options that can help them.
- Purchase decision: the moment when customers are ready to buy, but may still be comparing prices, brands, reviews, and benefits.
The role of the buyer’s journey tool is to ask relevant questions for each of these stages.
Based on the answers, the tool will generate a sales funnel suggestion so that your content is consistent and connected.
This suggestion will include a variety of content ideas for each stage, but that doesn’t mean you should limit yourself to these options. Just think of them as a starting point.
This will make it easier to guide consumers to the bottom of your funnel and arrive at the solution your business has to offer.
Which shopping journey generator should you use?
There are currently three free online shopping journey generator options.
The alternatives listed below have very similar features, asking the same questions and differing only in the format of the shopping journey map they deliver.
It is worth trying each one and starting to design your journey based on the result you found most interesting and intuitive.
The tools are:
- Purchase Journey Generator – RD Station
- Purchase Journey Generator – Maikon.biz
- Purchase Journey Tool – Mettos
To use it, simply answer the questions asked by the tool about your business and click on the “Generate journey” button.
Have you chosen a customer journey tool?
Using a purchase journey generator is simple; the most difficult part of making a sales funnel work is defining and executing a good marketing strategy.
JivoChat is an online chat tool that offers several marketing features that will help convert sales at the bottom of your funnel.
In addition to integrations with WhatsApp and social networks, JivoChat offers chat campaigns, pop-up windows, promotion highlights, and much more.