Email marketing campaigns continue to be the foundation of most digital marketing strategies today.
Although it is a traditional method of advertising, best practices and strategies for this channel continue to evolve.
Therefore, there is nothing better than learning from experts in the field to master and update your skills.
That is why we have prepared an article with recommendations for courses that will teach you everything you need to know to succeed with your email marketing campaigns.
7 best Email Marketing courses
Check out a list of the best courses for learning about email marketing on the internet.
1. Complete Email Marketing Course with MailChimp
This email marketing course with MailChimp teaches you everything about the main strategies for this channel and how to use the tools to promote your sales.
The lessons show you how to create email lists from scratch and apply strategies to increase your contacts, plan and create lead magnets, add forms to your website, and automate emails.
The content also covers A/B testing, campaign statistics, evaluating the best time to send emails, and more.
Course length: 4 hours
Certificate: Certificate of completion offered.
Main topics:
- MailChimp: first steps
- Strategies for building our email list
- Creating an irresistible Lead Magnet
- Creating a landing page
- Adding opt-in forms to your website
- Email automation in MailChimp
- Best day and time to send emails
- Determining the format and style of your emails
- How to fazer testes A/B
Access type: Lifetime access to content via the Udemy platform.
2. Responsive Email Marketing Course – HTML for Designers
The purpose of this course is to teach you how to create email marketing campaigns using HTML quickly, practically, and efficiently.
The material presents three templates for different types of email marketing campaigns, including those most commonly used by companies, allowing you to study, practice, and create projects based on them.
The content structure uses the ten steps for message design, ranging from email relevance to message hierarchy, validation, and delivery.
Course load: 4.5 hours
Certificate: Certificate of completion offered.
Main topics:
- Message hierarchy
- Responsive email marketing
- Types of email marketing and email files
- Hosting images
- HTML code hierarchy
- Finalizing HTML
Access type: Lifetime access to content via the Udemy platform.
3. Email Marketing and Automation Course – RD University
The content of the RD addresses the importance of executing good email marketing strategies, applying automation, how to expand them, and achieve better results.
The methodology used in the material is campaign planning, exploring the differences of working with automation and the steps necessary for its implementation.
The material will also present multi-step campaigns, lead scoring, analytics, and several other tools.
Workload: 60 hours
Certificate: Offers a certificate of completion.
Main topics:
- Planning email marketing campaigns
- Tools for your strategy
- Cleaning up and re-engaging your database
- Analysis of efficiency indicators
Access type: Access via RD University for 12 months.
4. Email Marketing Course – SENAC EAD
Senac’s email marketing course is a good option for those who already know the basics of email marketing and want to learn more.
The material teaches the complete concept of email marketing, its purpose, and main tools.
The most interesting part of the material is strategies, where classes cover scanning and skimming techniques, ways to measure results, types of contacts, and much more.
Workload: 30 hours
Certificate: Offers a certificate of completion.
Main topics:
- Email marketing tools
- Email marketing strategies
- Fundamentals and structure of virtual marketing
5. Email Marketing Course – Alura
The Alura course is aimed at marketing professionals and entrepreneurs who want to start automating email delivery to generate more leads and increase conversion rates.
The lessons teach what points need to be analyzed before choosing an email delivery automation system.
The content also shows how to set up an automation domain and subdomain, create and activate landing pages to offer digital bait, and capture qualified leads.
The course will also show you how to import contact lists, create segmentation lists, and create emails for different stages of the sales funnel.
Workload: 8 hours
Certificate: Offers a certificate of completion.
Main topics:
- Understanding email marketing
- Top, middle, and bottom of the funnel emails
- Automation tools
- Sending emails
- Importing and segmenting lists
Access type: Access via RD University for 12 months.
6. Email marketing 101 – Pipedrive
With the limitation of being available only in English, Pipedrive’s email marketing course is a good option for those who want quick and detailed content on strategies.
The lessons serve as a dynamic introduction for marketing professionals and others who have not yet mastered email marketing.
Although short in length, the content is full of interesting tips that can be put into practice immediately after completing the material.
Main topics:
- Creating a contact list
- Creating your email
- Monitoring, measuring, and optimizing
- Sending your campaign
Access type: Free access via the Learn Pipedrive platform.
7. Email Marketing Course – ComSchool
ComSchool’s material teaches you about all stages of an email marketing campaign.
The lessons range from planning to analyzing results, showing you how to optimize the content of your emails.
The course also explores the user journey and offers insights into content and acquisition.
Certificate: Offers a certificate of completion.
Main topics:
- Email Marketing Strategies and Performance
- What is Email Marketing?
- User Journey
- The Importance of Content
- Email Marketing Planning
- Acquisition
Access type: Access for 3 months through the ComSchool platform.
Ready to start an Email Marketing course
We hope our list has helped you find an interesting and comprehensive course to learn about one of the key digital marketing strategies.